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The emails are lobbing into your inbox with increasing regularity. You may even be getting alerts on your phone. The flashing ads are all over websites. All of them promise you amazing deals and unprecedented discounts.

There is no escaping the fact we’re hurtling toward Black Friday. And peak spending season. This mad day of discounts traditionally marks the start of Christmas shopping in the United States, falling just after Thanksgiving.

If you’re a Black Friday veteran, you’ll know that you don’t have to wait until the designated day to snap up a bargain.

Retailers have been dropping their prices all month, and your inbox and social media have probably been inundated with offers for Black Friday steals because of your past purchases.

Australian consumers are set to spend a record-breaking $5.4 billion in the upcoming four-day shopping bonanza, a big jump on last year’s $3.8 billion.

The mammoth shopping event officially kicks off on November 26 with Black Friday and extends until Cyber Monday. However, many retailers are offering sales right now. Some offer savings of up to 80 percent.