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November 2023

Are you feeling the pinch? Perhaps you’ve already cut back on discretionary spending. Or are contemplating a much more frugal Christmas season.

You’re not alone. New research shows while Australians are tipped to spend almost $5 billion on online shopping in the leadup to Christmas this year, almost half of those surveyed are planning to spend less than the same time in 2022. And almost 80 percent said they plan to cut back on non-essential spending in the same period.

The emails are lobbing into your inbox with increasing regularity. You may even be getting alerts on your phone. The flashing ads are all over websites. All of them promise you amazing deals and unprecedented discounts.

There is no escaping the fact we’re hurtling toward Black Friday. And peak spending season. This mad day of discounts traditionally marks the start of Christmas shopping in the United States, falling just after Thanksgiving.