How loyalty programs sucker you into giving up personal information
If you’re not paying for a product, then you might be the product. Wise words to consider next time you're thinking of joining a loyalty program.
We love a freebie, but loyalty programs offering everything from free coffees to discounted flights aren't actually free. Businesses increase their profits with loyalty programs in two ways. A loyalty program encourages you to shop with those participating outlets more than you would otherwise. And the other way is to sell your data, either to market research companies or to other companies that then send you unsolicited emails, instant messages, SMS or MMS also called SPAM.
So are these programs worth the effort or are we being suckered into giving up our personal information for little return?
Will TV streaming have the fastest take-up rate for consumer technology in Australian history?
Aussie viewer behaviour is stunning the experts. Subscriptions to TV and movie streaming services such as Netflix and Presto may prove to have the fastest take-up rate of new technology in Australian history. Even more intriguing is the rapid drop in piracy.