With the average Australian signing up for a 24 month phone contract, it is fairly reasonable to expect that their phone will be protected for the duration of that period. Luckily this is now true in Australia thanks to a decision by Aussie regulator, the Australian Competition and Consumer Commission (ACCC).
The determination by the ACCC signals and end to Apple's global 1 year consumer guarantee in Australia.
The simple truth behind the now free extended warranty is that customers are buying a product they should expect to last 2 years. Jo Ucukalo, consumer expert and CEO of Two Hoots explains that by signing a 24 month contact customers are committing to a single brand for 2 years. Brands ought to commit to their customers in return.