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Supermarket Tag

Supermarkets employ a range of ‘buy more’ strategies including bulk purchase deals, reward programs and mood music. Shoppers can save money and avoid temptation simply by being aware of the strategies supermarkets use to encourage spending.

Supermarkets have done their research, they know that store layout and product placement are key to encouraging shoppers to buy more of certain products. There is a reason staple items such as bread and milk are at opposite ends of the supermarket. But it goes beyond that, flowers and baked goods are often found at the supermarket’s entry as things that smell good put us in a good mood and we’re likely to buy more.