Our confidence and skills with online shopping are improving every day, which means we’re becoming more adventurous with our purchases. Clothes, snacks, bath essentials, shoes, whatever it is we’re looking for, there's surely an online store selling it. But, what can we do if the product we bought was actually a knock-off?
Living in the digital age means we're able to plan our adventures from the comfort of our home. We spend our time researching and coordinating, hopeful of having a fun time, usually with our favourite people in tow. So, how can you tell if the event going to be a fizzer or a best-seller when you're reading the promotions?
Scammers are constantly finding ways to exploit the current trend. People are out in force buying online, and as those packages go out for delivery, people expect to receive messages from shopping websites like Amazon and delivery companies including Australia Post. This makes it the perfect time for scammers to prey on consumers who are not paying close attention.
2020 has taught us that being safety conscious allows us to enjoy the finer things in life, like cafes, family reunions, weddings and (hopefully) travel. Home improvement projects have been extremely popular as we’ve spent more time at home than ever before. When it comes to shopping, all types of shopping, safety matters too. Each year Australia has about 650 consumer product recalls. But only about half of the affected products are returned to sellers. This amounts to about 1.7 million recalled products remaining in people's homes!
Ah, Black Friday. We look forward to this coming Friday more than any other. It’s the lead up event to the most wonderful time of the year, Christmas. Over half of the world’s nations dedicate this day to one of the largest shopping events - Black Friday Sales. In the US alone, sales are expected to jump 30 percent from last year to reach $10 Billion in a single day.
Supermarkets employ a range of ‘buy more’ strategies including bulk purchase deals, reward programs and mood music. Shoppers can save money and avoid temptation simply by being aware of the strategies supermarkets use to encourage spending.
Supermarkets have done their research, they know that store layout and product placement are key to encouraging shoppers to buy more of certain products. There is a reason staple items such as bread and milk are at opposite ends of the supermarket. But it goes beyond that, flowers and baked goods are often found at the supermarket’s entry as things that smell good put us in a good mood and we’re likely to buy more.
Fake online reviews have become such a menace that the UK Government has launched an investigating into online review sites to check if the information posted is 'genuine, relevant and trustworthy'. It's estimated that 81 percent of UK consumers read customer reviews or ratings and 47 percent read blogs to help make purchasing decision. Businesses have wised up to the importance of online reviews and some – not all – encourage friends or hire strangers to write reviews about they're product without actually trying it. In fact, a study by Harvard Business School showed 16 percent of Yelp's restaurant reviews were fake. We've compiled a list of five classic signs of fake reviews to help you make the best decision for your next purchase.
Who doesn't love a freebie? Whether it's a friend offering a slice of used-goods heaven or a garage-sale orphan looking for a happy home, second-hand goods are quite a tantalising offer for thrifty shoppers. Free things may give you a lot more than you bargained for (and that's not always a good thing). If you're looking to save a little money, you'll do well to think twice before snagging these used or cheap products. Here's our top 5 free things where the initial save can cost you more in the long run.
Customer behaviour is getting out-of-hand and companies are shifting their policies in response to thorn-in-the-side or dishonest customers. So does the blame rest with your fellow shoppers or could you be one of those never-to-be-pleased customers? Either way, bad consumer behaviour means, you lose out.