Fake online reviews have become such a menace that the UK Government has launched an investigating into online review sites to check if the information posted is 'genuine, relevant and trustworthy'. It's estimated that 81 percent of UK consumers read customer reviews or ratings and 47 percent read blogs to help make purchasing decision. Businesses have wised up to the importance of online reviews and some – not all – encourage friends or hire strangers to write reviews about they're product without actually trying it. In fact, a study by Harvard Business School showed 16 percent of Yelp's restaurant reviews were fake. We've compiled a list of five classic signs of fake reviews to help you make the best decision for your next purchase.
As dating websites and apps become more popular, so do the number of online romance scams. In Australia, $28 million last year was lost in romance schemes. These figures are only the tip of the iceberg as many victims are reluctant to admit to friends, family or authorities that they fell for a scam. We've spoken to many people who have fallen victim to romance scams and what's important to know is that these aren't silly people handing over cash within the first five minutes of meeting someone. They are regular folk looking for friendship or love. So how likely is it that your new internet love interest will go after your bank account? And what are the signs to look out for? We've compiled the Top 5 strategies used by love scammers.